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How ASOS Uses Creative Strategies to Improve Its Online Business
ASOS is a worldwide favorite for fast fashion and cutting-edge style, but it is their innovative marketing strategies that drive sales and keep the company ahead of its competitors. The fast-paced apparel and accessories brand has become an industry leader by combining traditional and digital marketing techniques in order to stay on trend, inspire the customer journey, and expand their customer base.
Using Technology to Reach a Wider Audience
In an effort to expand its reach, ASOS launched a Click and Collect service. This allows customers to order items online and pick them up at their nearest store within minutes. This is a great way to reach more customers and fulfill their needs quickly. Additionally, ASOS leverages technology such as AR (augmented reality) and virtual try-on technology to help customers envision how a product might look on them. This helps customers make quick decisions and return items less frequently due to incorrect size or color.
Keeping Content Fresh and Engaging
To keep customers engaged and content fresh, ASOS regularly updates their website with new items. This helps keep customers interested and coming back for more. Additionally, ASOS offers access to an exclusive community of trendsetters and influencers, known as ASOS Insiders. These individuals help spread the brand’s message and create exciting content that encourages followers to make purchases.
Establishing Loyalty Through Rewards Programs
ASOS also uses loyalty programs to keep customers coming back. By offering rewards such as free delivery, discounts, and exclusive access to sales and events, ASOS provides incentive for customers to remain engaged with their brand. Other forms of rewards that ASOS offers are student discounts, which help attract younger customers.
The Brand’s Overall Strategy
ASOS is committed to providing customers with fast, trend-driven fashion and lifestyle ideas. By blending traditional and digital marketing techniques and offering rewards such as student discounts and loyalty programs, ASOS is able to reach a wide variety of audiences and keep them engaged with the brand. Through this combination of creative strategies, ASOS has become a leader in the industry and one of the most successful online retailers worldwide.
Frequently Asked Questions
What is ASOS Insiders?
ASOS Insiders is an exclusive community of trendsetters and influencers who help spread the brand’s message and create exciting content that encourages followers to make purchases.
Does ASOS offer student discounts?
Yes, ASOS offers a 10% student discount to help attract younger customers.
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