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Using Legitimate Interest as Your Lawful Business Basis
Legitimate interest is becoming increasingly popular among businesses as a viable choice of legal basis for their activities. And with good reason – when used correctly, it can help protect a business’s interests and allow them to justify their activities in compliance with applicable regulations and policies. But what is legitimate interest, and how can businesses use it to their advantage?
What Is Legitimate Interest?
Legitimate interest is a legal basis that businesses can use to justify their processing of personal data. It states that a business may process someone’s personal data if: (1) the processing is necessary for the purposes of the legitimate interests that the business has, (2) there is no unwarranted prejudice to the fundamental rights and freedoms of the person whose data is being processed, and (3) the interests or objectives of the business must not be outweighed by those of the individuals involved.
How Can Legitimate Interest Be Used in Businesses?
Businesses can use legitimate interest in a variety of ways. For example, they may use it to process data to make decisions or take specific actions based on the best interests of the business – without having to obtain explicit consent to do so. Businesses can also use legitimate interest to track customer engagement, such as when they send emails to current customers or to evaluate product or service trends.
How Can Businesses Ensure Legitimate Interest Is Used Responsibility?
When using legitimate interest as a legal basis, businesses must ensure that the interests of the individuals involved in the processing of their data are not harmed in any way. Additionally, businesses must indicate their legitimate interest in their privacy policies and provide individuals with the opportunity to object to such processing at any time. Additionally, businesses must consider the risk of any potential data breach or misuse of the data, and take appropriate measures to protect the data accordingly.
FAQs
Q1: What is legitimate interest?
Legitimate interest is a legal basis that businesses can use to justify their processing of personal data. It states that a business may process someone’s personal data if certain conditions are met.
Q2: How can businesses ensure legitimate interest is used responsibly?
When using legitimate interest as a legal basis, businesses must ensure that the interests of the individuals involved in the processing of their data are not harmed in any way and provide individuals with the opportunity to object to such processing at any time. Additionally, businesses must consider the risk of any potential data breach or misuse of the data, and take appropriate measures to protect the data accordingly.
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