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Vintage-Style Logos – Crafting Retro Emblems with Style
Vintage-style logos premiered in the earliest of 20th Century advertising, and the look is still around today. These logos are designed to be instantly recognizable and to be a shorthand for the brand itself. This can be done through classic lines and shapes, the fonts used, and even by subtle nods to the time in which the logo was crafted.
Whether you’re a marketing savvy business owner in need of a great looking logo, or a designer looking to recreate a retro style, here are some tips on crafting vintage-style logos.
The Foundation – Color
Colors interact with one another, and can evoke emotions in the viewer. It takes subtle skill to create a harkening to the past with color palettes. To start, Playful 80’s-style logos use bright, saturated blues, pinks and yellows, while a 50’s-style logo is all about muted, neutral and earthy tones, like pastels and burnt oranges.
However, retro logos extend beyond color into shapes and symbolism. Referring to sports teams or local emblems, or historic events is a surefire way to draw in viewers. After all, logos steeped in the past often evoke powerful associations.
Shape
As it relates to logo design, shapes also conjure memories of times past. Popular logos of the past used multiple geometric shapes to communicate an action or product. These could include circles, triangles, rectangles, and fire and water waves. Too many shapes can lead to an overly complicated logo, but an expert designer can push the boundaries while still working with a vintage style.
In addition, fonts play an important role in conveying the time period in which the logo was crafted. Families like williamsburg, movie poster, futura, and brush script are popular for their vintage aesthetic. Choosing a typeface is as much about feeling as it is about appeal, and requires considerable thought as it adds another layer of inspiritation.
From vibrant to muted colors, from a variety of shapes to existing associations, vintage logos possess an exuberant charm and often serve as a call to nostalgia. Follow the tips above to design the perfect symbol of your brand, or to bring a classic look into the current era. With a bit of creative energy, you can craft an emblem that looks both modern and timeless.
FAQs
- Q: What colors are used for 80’s-style logos?
- A: Bright and saturated blues, pinks and yellows are popular for a 80’s-style logo.
- Q: What type of fonts are best for a vintage feel?
- A: Popular fonts for vintage-style logos include williamsburg, movie poster, futura, and brush script.
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